Google Ads Cost Calculator India (₹)
Estimate Google Search Ads cost in India by industry: how many clicks and leads your rupee budget can buy, your likely cost per lead, and the budget you need for a lead target. Includes 18% GST.
Google Ads cost per click in India by industry
| Industry | Low | Average CPC | High | Cost per lead |
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Frequently asked questions
How much does Google Ads cost per click in India?
Average search CPCs in India range from about ₹10 in e-commerce and ₹12 in home services to ₹45 in finance and ₹65 in real estate, with competitive real estate keywords reaching ₹120 or more.
What is a good Google Ads budget to start in India?
For a local business, ₹15,000–₹30,000 a month is a practical starting point - enough for a few hundred clicks in most industries. Competitive industries like real estate and finance need more to get meaningful lead volume.
How much does a lead cost on Google Ads in India?
Typical cost per lead: travel ₹200–₹500, healthcare ₹300–₹700, education ₹400–₹1,000, finance ₹500–₹1,500, SaaS ₹600–₹1,800 and real estate ₹800–₹2,000.
Is GST added to Google Ads in India?
Yes. Indian Google Ads accounts are charged 18% GST on ad spend. Businesses registered for GST can usually claim input tax credit.
How can I reduce my Google Ads cost per click?
Improve Quality Score with tightly matched keywords, ads and landing pages, add negative keywords, target specific cities and hours that convert, and use exact or phrase match for expensive terms.
Sources: PPC benchmarks India 2026 - Owlclaw · Google Ads pricing India 2026 - upGrowth
How to use the Google Ads cost calculator
- Pick your industry and enter your monthly budget or the leads you need.
- Adjust click-through and conversion rate if you know your own numbers.
- See clicks, leads, cost per lead and the total with GST.
See all industries in our Google Ads cost in India guide.