Instagram Influencer Price Calculator India (₹)
Find a fair rupee price for a sponsored Reel, post, Story or YouTube integration in India - based on followers, engagement, niche and usage rights. For creators setting rates and brands planning budgets.
All deliverables for this creator
| Deliverable | Fair price (₹) |
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Frequently asked questions
How much do Instagram influencers charge in India?
For one sponsored Reel, nano creators (1K–10K followers) usually charge about ₹500–₹10,000, micro creators (10K–1 lakh) ₹3,000–₹80,000, mid-tier creators (1–5 lakh) ₹25,000–₹3.5 lakh and macro creators (5–20 lakh) ₹1–12 lakh.
How much should I charge for 10K followers?
A typical range is about ₹3,000–₹10,000 per Reel for 10,000 followers, more if your engagement rate is above 6% or you work in beauty, finance or tech.
How much does an influencer with 1 lakh followers charge?
Around ₹25,000–₹80,000 per Reel, depending on engagement, niche and whether the brand wants usage rights or to run the content as ads.
What is a good engagement rate on Instagram in India?
Smaller accounts naturally have higher engagement: roughly 6–12% for nano creators, 3–7% for micro, 1.5–4% for mid-tier and around 1–2.5% for macro creators. Engagement rate = (likes + comments) ÷ followers × 100.
Should brands pay extra for usage rights?
Yes. Reposting the content on the brand's own page, running it as a paid ad (whitelisting) or asking for exclusivity all add to the base price because they increase the value of the content for the brand.
Sources: Influencer marketing pricing India - upGrowth · Influencer rates India 2026 - Dazzlerr
How to use the Instagram influencer price calculator
- Enter your followers and engagement rate (or your average likes and comments).
- Pick your niche and the deliverable the brand wants.
- Add usage rights or exclusivity if the brand asks for them, then copy your rate card.
See the full table in our Instagram influencer rates in India guide.