Facebook & Instagram Ads Budget Calculator India (₹)
Plan your Meta ads budget in rupees: see how many impressions, clicks, leads or sales a budget can bring in India - or how much budget you need for a target. Includes 18% GST.
Meta ads cost in India by industry
| Industry | Cost per click | Cost per lead | Cost per sale |
|---|
Industry figures are published per-industry benchmarks. "avg" means the source has no figure for that industry, so the all-industry range is shown. All industries: CPM ₹60–₹250, cost per message ₹30–₹200.
Frequently asked questions
How much do Facebook ads cost in India?
Typical Meta ads costs in India are about ₹4–₹50 per click, ₹60–₹250 per 1,000 impressions, ₹150–₹2,000 per lead and ₹300–₹1,500 per e-commerce purchase. Finance and real estate are the most expensive industries; e-commerce clicks are the cheapest.
What is the minimum budget for Facebook ads in India?
Meta doesn't publish one fixed rupee minimum - it depends on your objective. In practice, around ₹300–₹500 per day (about ₹10,000–₹15,000 a month) is a sensible starting budget to get useful data.
Is GST charged on Facebook ads in India?
Yes. Indian ad accounts are billed in rupees and GST is added to ad spend - the standard rate is 18%. If you are GST-registered you may be able to claim input tax credit; check with your accountant.
How many leads will ₹10,000 bring on Facebook?
At ₹150–₹2,000 per lead, ₹10,000 typically brings about 5 to 65 leads. Education and e-commerce are at the lower cost end; finance and real estate at the higher end.
How can I lower my Facebook ads cost?
Test several creatives (Reels-style video usually performs well), use broad targeting with a clear offer, send traffic to a fast mobile page or WhatsApp, and let a campaign run at least 3–7 days before judging it.
Sources: Facebook ads cost India 2026 - upGrowth · Facebook ads cost benchmarks - Vaizle · Facebook ads CPM benchmarks India - Superads
How to use the Facebook ads budget calculator
- Choose whether you have a budget or a results target.
- Pick your industry and campaign objective.
- Read the estimated results or budget, including 18% GST.
Read more in our Facebook ads cost in India guide.