YouTube Shorts Earnings in India: 1 Lakh, 10 Lakh & 1 Crore Views
Short answer: YouTube Shorts in India usually pays about ?5 to ?30 per 1,000 views (RPM) for most channels, and up to ?60 in finance. That works out to roughly ?500 – ?3,000 for 1 lakh views, ?5,000 – ?30,000 for 10 lakh views and ?50,000 – ?3,00,000 for 1 crore views. Long videos pay several times more per view. Check your own estimate with our YouTube Shorts Earning Calculator India.
YouTube Shorts earnings in India by niche
RPM is what you actually receive per 1,000 views after YouTube's share. The table below multiplies the typical Shorts RPM for each niche by common view milestones.
| Niche | Shorts RPM (per 1,000 views) | 1 lakh views | 10 lakh views | 1 crore views |
|---|---|---|---|---|
| Finance & stock market | ?20 – ?60 | ?2,000 – ?6,000 | ?20,000 – ?60,000 | ?2,00,000 – ?6,00,000 |
| Tech & gadgets | ?15 – ?40 | ?1,500 – ?4,000 | ?15,000 – ?40,000 | ?1,50,000 – ?4,00,000 |
| Education & exam prep | ?12 – ?30 | ?1,200 – ?3,000 | ?12,000 – ?30,000 | ?1,20,000 – ?3,00,000 |
| Health & fitness | ?8 – ?25 | ?800 – ?2,500 | ?8,000 – ?25,000 | ?80,000 – ?2,50,000 |
| Food & cooking | ?5 – ?18 | ?500 – ?1,800 | ?5,000 – ?18,000 | ?50,000 – ?1,80,000 |
| Gaming | ?5 – ?25 | ?500 – ?2,500 | ?5,000 – ?25,000 | ?50,000 – ?2,50,000 |
| Entertainment, comedy & vlogs | ?5 – ?15 | ?500 – ?1,500 | ?5,000 – ?15,000 | ?50,000 – ?1,50,000 |
| Other / mixed | ?5 – ?30 | ?500 – ?3,000 | ?5,000 – ?30,000 | ?50,000 – ?3,00,000 |
Long videos vs Shorts: how much more do long videos pay?
Long-form videos have more ad slots and advertisers pay more for them, so the same number of views earns much more.
| Niche | Long video RPM | 1 lakh views | 10 lakh views |
|---|---|---|---|
| Finance & stock market | ?100 – ?150 | ?10,000 – ?15,000 | ?1,00,000 – ?1,50,000 |
| Tech & gadgets | ?80 – ?120 | ?8,000 – ?12,000 | ?80,000 – ?1,20,000 |
| Education & exam prep | ?80 – ?120 | ?8,000 – ?12,000 | ?80,000 – ?1,20,000 |
| Health & fitness | ?60 – ?100 | ?6,000 – ?10,000 | ?60,000 – ?1,00,000 |
| Food & cooking | ?50 – ?80 | ?5,000 – ?8,000 | ?50,000 – ?80,000 |
| Gaming | ?25 – ?60 | ?2,500 – ?6,000 | ?25,000 – ?60,000 |
| Entertainment, comedy & vlogs | ?30 – ?80 | ?3,000 – ?8,000 | ?30,000 – ?80,000 |
| Other / mixed | ?25 – ?150 | ?2,500 – ?15,000 | ?25,000 – ?1,50,000 |
How YouTube Shorts money is calculated
Ad revenue from Shorts is pooled every month, a part is set aside for music licensing, and the remaining creator pool is shared by each channel's share of eligible Shorts views. Creators keep 45% of their allocated revenue. Because of this pooling, your RPM changes month to month and is usually far lower than long-video RPM.
Why Indian RPM is lower than US RPM
Most Indian Shorts views come from Indian viewers, and advertisers pay less to reach them than viewers in the US or UK. Hindi and regional-language channels often see lower RPM than English channels with an international audience, while finance, tech and education attract higher-paying advertisers.
Monetization requirements (YouTube Partner Program)
- Fan funding tier: 500 subscribers, 3 public uploads in the last 90 days, and either 3 million Shorts views in 90 days or 3,000 watch hours in 12 months. This unlocks memberships, Super Thanks and Shopping, but not ad revenue.
- Ad revenue: 1,000 subscribers and either 10 million Shorts views in 90 days or 4,000 public watch hours in 12 months.
How to earn more from Shorts in India
- Pick a higher-RPM topic such as personal finance, tech reviews or exam preparation, if it suits you.
- Use Shorts to grow long videos. Link a related long video from each Short; long videos pay several times more per view.
- Add other income: brand deals, affiliate links and YouTube Shopping often earn more than Shorts ads for Indian creators.
- Use searchable titles and tags in the language your audience types. Our Hindi YouTube tag generator shows what people in India search for.
Frequently asked questions
How much does YouTube pay for 1 lakh views on Shorts in India?
Usually between ?500 and ?3,000, depending on niche and audience. Finance and tech channels can earn more; entertainment and comedy channels are usually at the lower end.
How much does YouTube pay for 1 million Shorts views in India?
1 million is 10 lakh views, which typically earns ?5,000 – ?30,000 in India, and up to about ?60,000 for finance channels.
Does YouTube pay for Shorts views before monetization?
No. You only earn from Shorts ads after you join the YouTube Partner Program with ad revenue sharing and accept the Shorts Monetization Module. Views before that are not paid.
Sources
- YouTube Shorts monetization India 2026 - IdentityKit
- YouTube CPM in India 2026 - upGrowth
- YouTube Shorts RPM India 2026 - StoryK
- YouTube Partner Program overview - YouTube Help
Figures last reviewed October 2026. They are third-party estimates, not official platform rates.