YouTube Money for 1 Lakh, 10 Lakh & 1 Crore Views in India
Published November 13, 2026
Short answer: on YouTube long videos, 1 lakh views earn about ₹2,500 – ₹15,000 in India, 10 lakh views about ₹25,000 – ₹1,50,000 and 1 crore views about ₹2.5 lakh – ₹15 lakh, depending on your niche. Finance and tech pay the most; entertainment and comedy the least. Calculate your channel's income with our YouTube Income Calculator India.
YouTube money per views in India by niche
The figures below use RPM - what you actually receive per 1,000 views after YouTube keeps its 45% share - for channels with a mostly Indian audience.
| Niche | RPM (per 1,000 views) | 1 lakh views | 10 lakh views | 1 crore views |
|---|---|---|---|---|
| Finance & stock market | ₹100 – ₹150 | ₹10,000 – ₹15,000 | ₹1,00,000 – ₹1,50,000 | ₹10,00,000 – ₹15,00,000 |
| Tech & gadgets | ₹80 – ₹120 | ₹8,000 – ₹12,000 | ₹80,000 – ₹1,20,000 | ₹8,00,000 – ₹12,00,000 |
| Education & exam prep | ₹80 – ₹120 | ₹8,000 – ₹12,000 | ₹80,000 – ₹1,20,000 | ₹8,00,000 – ₹12,00,000 |
| Health & fitness | ₹60 – ₹100 | ₹6,000 – ₹10,000 | ₹60,000 – ₹1,00,000 | ₹6,00,000 – ₹10,00,000 |
| Food & cooking | ₹50 – ₹80 | ₹5,000 – ₹8,000 | ₹50,000 – ₹80,000 | ₹5,00,000 – ₹8,00,000 |
| Gaming | ₹25 – ₹60 | ₹2,500 – ₹6,000 | ₹25,000 – ₹60,000 | ₹2,50,000 – ₹6,00,000 |
| Entertainment, comedy & vlogs | ₹30 – ₹80 | ₹3,000 – ₹8,000 | ₹30,000 – ₹80,000 | ₹3,00,000 – ₹8,00,000 |
| Other / mixed | ₹25 – ₹150 | ₹2,500 – ₹15,000 | ₹25,000 – ₹1,50,000 | ₹2,50,000 – ₹15,00,000 |
Why two channels earn different money for the same views
- Niche: advertisers pay much more to reach people searching for loans, investing, software or courses than for comedy or vlogs.
- Audience country: viewers in the US, UK or Gulf countries earn several times more than viewers in India.
- Video length: videos over 8 minutes can show mid-roll ads, which raises income per view.
- Season: ad rates rise from October to December (festive season) and drop in January.
- Shorts vs long videos: Shorts pay roughly ₹5 – ₹60 per 1,000 views - see our YouTube Shorts money for 1 crore views guide.
How to earn more per view
- Make longer, useful videos (8–20 minutes) on searchable topics.
- Cover higher-paying topics within your niche - product reviews, "best … under ₹…", tutorials.
- Add brand deals and affiliate links; for many Indian creators they earn more than ads.
- Use searchable titles and tags - try our Hindi Keyword Research Tool.
Frequently asked questions
How much does YouTube pay for 1 lakh views in India?
About ₹2,500 – ₹15,000 for long videos, depending on niche, and about ₹500 – ₹3,000 for Shorts.
How much does YouTube pay for 10 lakh (1 million) views in India?
Usually ₹25,000 – ₹1,50,000 for long videos. Finance and tech channels can reach the top of that range.
How much money do 1 crore views make on YouTube in India?
About ₹2.5 lakh – ₹15 lakh for long videos with a mostly Indian audience.
Sources
- YouTube Shorts monetization India 2026 - IdentityKit
- YouTube CPM in India 2026 - upGrowth
- YouTube Shorts RPM India 2026 - StoryK
- YouTube Partner Program overview - YouTube Help
Figures last reviewed November 2026. They are third-party estimates, not official platform rates.
Back to Blog